Ignite unprecedented growth at your front desk in service and retail sales, books and guest experiences!

The front desk makes the first and last impression guests have of your salon/spa. These essential team members embody your brand’s voice, face, and attitude—forming the heartbeat of your business. Are they optimized for success?

When the front desk masters streamlined systems and processes, it transforms it into a profit center. Seize this opportunity to skyrocket revenues and the guest experience through your salon’s primary point of contact—the front desk.

You will learn “How To”

  • DELIVER EXCEPTIONAL “WOW ” EXPERIENCES TO EVERY GUEST, EVERY VISIT!

  • TURN PHONE CALLS INTO CONFIRMED APPOINTMENTS AND ADD-ON SERVICES.

  • EXPLODE RETAIL AND SERVICE SALES AT THE FRONT DESK.

  • CONVERT YOUR FRONT DESK TEAM INTO PRE-BOOKING GURUS.

  • TRANSFORM DISSATISFIED GUESTS INTO LIFETIME ADVOCATES AND RAVING FANS!

What people are saying

Eryn Wall

The information and values that we have acquired through the Top Gun Front Desk training has  been an evolution for our salon. Prior to this program, our front desk was essentially just someone to answer the phone and great our clients. We now have taken control and made the front desk team real revenue producers! We cannot thank you enough for the training, it truly is an amazing program.  We wholeheartedly recommend this program!

Eryn Wall, Owner, The Headroom Salon and Spa, Paradise, NL
Sheri Hancock

Top Gun Front Desk has helped our Front Desk Team tremendously, and has made us more confident in piloting the Salon.  We are on track to increase revenue by $37,000 for the year by implementing the QAC (Question Answer Close) system we learned through the program. I would highly recommend Top Gun Front Desk!

Sheri Hancock, Owner, Fine Bella Salon & Spa, Avon Lake, Ohio
Kelly Davis

Top Gun Front Desk Program has completely transformed the way we do business for the better! It’s equipped not only our front desk, but our entire team to know how to handle client relations & questions, and has set us up to win for creating extraordinary customer success every visit! The Top Gun QAC and Contribution systems are a MUST to know! We have already generated an additional $9,047 from these amazing systems in 5 weeks! That’s an expected increase of approximately $94,094 generated solely by our new top gun pilots. Thank you Inspiring Champions!

Kelly Davis, Owner, Skin Essentials Med Spa & Hair Salon, Houston, TX
Jo Bernal

Thank you Lance for this incredible training, our salon is functioning 100% better! We are so thankful to have taken part in this training.  We feel more comfortable and are working as a team.  Best investment yet!

Jo Bernal, Owner, Elegancia Salon, Rockport, TX

Who Should Participate?

This 9-session webinar is recommended for ALL Front Desk personnel: Receptionists, Concierges, Supervisors and Managers. You can even have your entire team participate! This program challenges the traditional role of the Front Desk Receptionist – by mastering how to take command of the guest experience. Using this proven system will create extraordinary service, higher guest retention and increased sales.

How does this program work?

Prepare for lift-off with (9) dynamic, interactive 90-minute LIVE virtual sessions- a practical, affordable, convenient pathway to crafting your WINNING front desk team!

What is included in the tuition?

  • Course workbook
  • Proven systems to transform your front desk
  • Online VIP access to the live recordings
  • Hands-on guidance from a certified trainer
  • Networking opportunities with other salons in the program
Soaring Eagle Club Workgroup

Get started on your business transformation TODAY!

Get started on your business transformation TODAY!

Meet the Creator of Top Gun Front Desk

Lance Courtney

Lance Courtney has impacted the Salon & Spa Industry since 1991 as a Keynote Speaker, International Business Trainer and one of only 600 Certified Dream Coaches© in the world. Currently, Lance is Vice President of easihair pro© as well as a managing partner.
He has appeared on Winn Claybaugh’s Interview with the Masters, as well as Tina Black’s Mastermind Group, and is also a featured author in the book, “Lessons From Empowering Leaders” by Dr. Ed Poole of Morgan James Publishing, Inc. Lance has empowered thousands of industry professionals in over six countries on how to “earn more, learn more and live a more abundant life” by dramatically increasing service and retail sales, retaining clients and boosting record profits, while having fun and accomplishing their life’s greatest dreams and goals.
As the creator and facilitator of Top Gun Front Desk©, the industry’s first ever, fully-interactive Front Desk Training webinar, Lance continues to share his rich industry experience, tremendous insight, sharp wit, and contagious enthusiasm with audiences around the world. His unbridled passion, knowledge and engaging humor will take you from “motivation to inspiration and give you solid tools to create measurable transformation in your life and business!”

Lori Davis Picture

What is the Investment?

Investment: $1,899 per salon USD (Tuition includes owners, managers, and the entire front desk)

Reviewer Fee: $999 per salon USD (This applies for past graduates only of the program)

IC PARTNER PRICE: $1,349

WELLA ACCOUNTS: $1,399
WELLA REWARD POINTS: 97,930

What is the Investment?

Investment: $1,899 per salon USD (tuition includes owner, manager & the Front Desk Team)
(Payment plan is available)

IC PARTNER PRICE: $1,349
WELLA ACCOUNTS: $1,399
WELLA REWARD POINTS: 97,930

Get started on your business transformation TODAY!

Get started on your business transformation TODAY!